All the new products make up the Prime Me brand, a name that classifies primer not just as a professional product, but as an increasingly user-friendly part of many womens beauty routine.
The renewed range has also adopted a fresh design which is even more minimal. The graphics are characterised by a delicate shade of pink, thus assuming a very feminine allure; the text is aesthetically clean and immediately visible so that communication with the consumer is even clearer, more direct and more precise.